Introduction
When it comes to creating content for a new website, the question often arises: should I focus on trending content or evergreen content to boost my #SEO ranking? The answer is not a simple one, as both types of content have their own advantages and disadvantages. In this article, we’ll explore the benefits and drawbacks of each approach and provide guidance on which strategy is best for new websites.
Trending Content: The Pros and Cons
Trending content is timely and relevant to current events or popular topics.
Pros:
– Increased traffic: Trending content can attract a large amount of traffic in a short period.
– Social media engagement: Trending content is often shared widely on social media platforms.
– Relevance: Trending content is relevant to current events and popular topics.
Cons:
– Short-lived: Trending content is often short-lived and loses relevance quickly.
– High competition: Trending content is often highly competitive, making it difficult to rank.
– Limited value: Trending content may not provide long-term value to your audience.
Evergreen Content: The Pros and Cons
Evergreen content is timeless and remains relevant for a long period.
Pros:
– Long-term value: Evergreen content provides long-term value to your audience.
– Low competition: Evergreen content often has lower competition, making it easier to rank.
– Sustainability: Evergreen content remains relevant for a long time, reducing the need for frequent updates.
Cons:
– Lower traffic: Evergreen content may not attract as much traffic as trending content.
– Less social media engagement: Evergreen content may not be shared as widely on social media platforms.
– Requires effort: Evergreen content requires effort and research to create high-quality content.
The Best Approach for New Websites
So, which approach is best for new websites? The answer is a combination of both trending and evergreen content.
– Start with evergreen content: Create high-quality evergreen content that provides long-term value to your audience. This will help establish your website as an authority in your niche.
– Supplement with trending content: Once you have a solid foundation of evergreen content, supplement with trending content to attract more traffic and social media engagement.
Conclusion
In conclusion, both trending and evergreen content have their own advantages and disadvantages. By understanding the benefits and drawbacks of each approach, new websites can create a content strategy that boosts their SEO ranking and provides long-term value to their audience. Remember, a combination of both trending and evergreen content is the key to success.
