#adidas, the global sporting goods company, joined #FIFA, football’s world governing body, and the International Olympic Committee – IOC as one of the Top 3 Most Attractive Employers in Sport in 2024.
The German brand has displaced #UEFA, the continental governing body for football, who dropped to eight place, to make the podium for the first time in a survey conducted by iWorkinSport.
Infront Sports & Media AG, a newcomer in the list, picked up an impressive fourth place, while another global sports marketing agency, SPORTFIVE, improved one position from last year, to clinch a position in the Top 5 Overall.
The list is the result of a study conducted by iWorkinSport, which surveyed more than 1,600 people from 83 countries representing all continents, with the majority already working in sport, and asked them a simple question: “If you could choose to work anywhere in sport, where would that be?” At first, the respondents chose organisations divided into ten categories and, at the end, they indicated one single preferred choice, overall – the “Employer of their Dreams”.
The Overall Top 20 ranking had five new entries, compared to 2023. In addition to Infront, the National Football League (NFL) reappeared in the list – after a one year gap – tied with FC #Bayern München, on 17th place, Confederation Africaine de Football (#CAF) appears in 19th, while TEAM Marketing AG closed this year’s Top 20.
Other companies listed in the Top 20 are: FIBA (6th), National Basketball Association (NBA) (7th), Real Madrid C.F. (9th), Nike (10th), Red Bull (11th), Manchester United (12th), Formula 1 (13th), FC Barcelona and Liverpool Football Club (tied in 14th), and #ArsenalFC (16th).
